Some of my favorite advertising comes when companies least expect consumers to be paying attention -- in legal disclaimers, and instructional copy. When they don't drop their personality and tone, their brands shine through even better to me.
Take, for instance, this brilliant email from a company from whom the man recently purchased a CD. When he read it, he told me to read it. When I read it, I immediately wanted to share it. So, get a cup of coffee, sit back, and enjoy the read. Then tell me. Who will you think of when you order your next CD?
From: "CD Baby loves
Thanks for your order with CD Baby!
Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved "Bon Voyage!" to your package, on its way to you, in
our private CD Baby jet on this day, Saturday, January 5th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as "Customer of the Year." We're all
exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh...
--
Derek Sivers, president, CD Baby
the little store with the best new independent music
2 comments:
I love that! Thanks for sharing, it's adorable. And now I must check out cdbaby.com!
I know -- it's very brilliance is worth checking them out.
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